Why You Shouldn’t Let AI Speak for You — But You Should Let It Train You
Gavan Leatham Gavan Leatham

Why You Shouldn’t Let AI Speak for You — But You Should Let It Train You

AI can be a game-changer for interview prep — helping you practice tough questions, refine your answers, and boost confidence. But here’s the catch: letting AI speak for you risks sounding robotic, generic, or out of sync with your experience. The smartest approach? Use AI to train, not perform. Prepare with it, learn from it, rehearse with it — but when the interview starts, let your authentic voice take the stage.

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“Can My Mom Join the Zoom?” — The Curious Rise of Parents in Gen Z Job Interviews
Gavan Leatham Gavan Leatham

“Can My Mom Join the Zoom?” — The Curious Rise of Parents in Gen Z Job Interviews

A growing number of Gen Z job seekers aren’t heading into interviews alone — they’re bringing their parents along. Literally. Surveys show that over one in four young applicants have involved mom or dad in some part of the hiring process, from sitting in on Zoom calls to helping negotiate offers.

While this might make recruiters do a double take, it reflects more than just “helicopter parenting.” It’s a sign of a generation that values support, transparency, and guidance in a job market that feels tougher than ever. The question isn’t whether it’s right or wrong — it’s how employers can respond with empathy, not judgment.

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Meet the New Role: The Green Cloud Architect
Gavan Leatham Gavan Leatham

Meet the New Role: The Green Cloud Architect

As sustainability becomes a business priority, a new kind of tech leader is emerging — the Green Cloud Architect. Blending cloud engineering with environmental strategy, these professionals design infrastructure that’s fast, efficient, and planet-friendly. From optimizing workloads to choosing renewable-powered data centers, they’re helping companies cut both costs and carbon.

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From Shortage to Advantage: Hiring Smarter in Marketing Analytics
Gavan Leatham Gavan Leatham

From Shortage to Advantage: Hiring Smarter in Marketing Analytics

Marketing Analytics and Attribution talent is in short supply—but that scarcity is less a hiring failure than a strategic gap. Instead of chasing mythical “unicorns,” the opportunity lies in redefining roles, investing in transferable skills, and building internal pipelines of data-savvy professionals. By breaking down the analyst function into specialized tracks, reskilling curious employees, and even applying attribution principles to recruiting itself, companies can turn today’s talent shortage into tomorrow’s competitive advantage.

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Beat Burnout: How to Support & Retain Your Team in Q4
Gavan Leatham Gavan Leatham

Beat Burnout: How to Support & Retain Your Team in Q4

The holidays can be a high-risk season for losing top talent. Burnout peaks, recruiters are calling, and employees start reflecting on what’s next. The good news? You can turn this season into an opportunity to re-engage and retain your best people. From showing real appreciation and offering flexibility to strategically using contractors and freelancers to ease the workload, here are six proven ways to keep your top performers motivated through Q4 — and excited to return in January.

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The 5 New Marketing Jobs You’ll See Everywhere by 2030
Gavan Leatham Gavan Leatham

The 5 New Marketing Jobs You’ll See Everywhere by 2030

The marketing industry is changing faster than ever. AI is rewriting workflows, consumers expect hyper-personalization, and emerging platforms are reshaping how brands connect with audiences. To stay ahead, companies need to rethink their org charts — and marketing professionals need to upskill for the future. In this article, we break down the five new marketing and creative jobs you’ll see everywhere by 2030 — from AI Marketing Strategists to Brand Trust & Ethics Officers — and show you why they’re becoming essential, what skills they’ll require, and how you can prepare now.

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From Candidate to Advocate: How to Turn Rejections Into Positive Experiences
Gavan Leatham Gavan Leatham

From Candidate to Advocate: How to Turn Rejections Into Positive Experiences

Rejection doesn’t have to end a candidate’s relationship with your company. In fact, the way you deliver a “no” can determine whether they become a future hire, a referral source, or even an advocate for your brand. Learn how to transform rejection into an opportunity that strengthens your talent pipeline.

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When Speed Matters More Than Perfection in Hiring
Gavan Leatham Gavan Leatham

When Speed Matters More Than Perfection in Hiring

Top candidates don’t stay on the market long—and every day your role sits empty costs more than you think. In today’s competitive hiring landscape, speed often matters more than perfection. Here’s why a faster, smarter hiring process can be your ultimate edge.

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Retention Starts on Day One: Onboarding That Actually Works
Gavan Leatham Gavan Leatham

Retention Starts on Day One: Onboarding That Actually Works

First impressions matter. The moment a new hire walks through the door (or logs in remotely), their experience begins shaping how long they’ll stay. A thoughtful onboarding process not only sets employees up for success but also lays the foundation for long-term engagement and retention. In this blog, we’ll share strategies to build an onboarding experience that actually works—keeping your new hires motivated, confident, and committed from day one.

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From Guesswork to Strategy: Forecasting Your Hiring Needs
Gavan Leatham Gavan Leatham

From Guesswork to Strategy: Forecasting Your Hiring Needs

The best hiring strategies are built before you need them. By forecasting your staffing needs for the next quarter, you can avoid last-minute scrambles, secure top talent early, and keep your business running at full strength. In this guide, we’ll walk you through how to analyze past trends, align with business goals, and build a proactive hiring plan that sets you up for success.

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The Death of the Cover Letter: What Hiring Managers Actually Read
Gavan Leatham Gavan Leatham

The Death of the Cover Letter: What Hiring Managers Actually Read

Still writing cover letters like it’s 2012? In 2025, most hiring managers won’t read them—at least not the way you think.

What they do read? The top of your resume. Your LinkedIn headline. A short, sharp intro that sounds like a real person, not a template.

Here's what actually gets attention—and what gets ignored.

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AI in Recruiting: What’s Actually Useful vs. Just Hype?
Gavan Leatham Gavan Leatham

AI in Recruiting: What’s Actually Useful vs. Just Hype?

AI has officially taken over the recruiting conversation. Every new tool promises to find the perfect candidate faster, filter resumes smarter, or write the outreach email that magically gets a reply. But as someone who lives and breathes recruiting every day, I’ve tested enough of these tools to know: some are legit time-savers. Others are just… smoke and mirrors.

In this post, I break down which AI tools are actually driving results—and which ones are more sizzle than steak.

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Hiring Whiplash: What the Last 6 Months Have Taught Us
Gavan Leatham Gavan Leatham

Hiring Whiplash: What the Last 6 Months Have Taught Us

Hiring in 2025 has been anything but predictable. Budgets shift overnight, internal referrals suddenly pop up, and candidates are still moving fast—even when companies aren’t. Over the last six months, we’ve seen firsthand what’s working, what’s not, and where even the most seasoned hiring managers are getting tripped up. Whether you're actively hiring or temporarily on pause, these five lessons will help you adapt, stay competitive, and hire smarter in a market that won’t sit still.

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LinkedIn Profiles That Land Interviews: Make Yours Unforgettable
Gavan Leatham Gavan Leatham

LinkedIn Profiles That Land Interviews: Make Yours Unforgettable

Your LinkedIn profile is more than just a digital resume — it’s your first impression, your personal brand, and your most valuable job search tool. Whether you’re actively looking or simply open to opportunities, a well-crafted profile can spark interest, build trust, and lead directly to interviews. In this guide, we break down the anatomy of a standout LinkedIn profile and show you how to optimize every section — from headline to experience — with real examples, actionable tips, and a visual walkthrough. If your profile isn’t working for you, it’s time to sharpen it.

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Surviving the Storm: Smart Hiring in Uncertain Times
Gavan Leatham Gavan Leatham

Surviving the Storm: Smart Hiring in Uncertain Times

In today’s unpredictable market, hiring can feel like navigating through fog—you can’t rely on old roadmaps, and the stakes are high. Whether you're facing budget cuts, rapid shifts in demand, or a complete hiring freeze, the way forward starts with a new mindset. This blog breaks down how to rethink your hiring strategy with agility, clarity, and intention—so your team stays strong no matter what the market throws your way.

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How Fractional Talent Can Supercharge Your Team Without the Overhead
Gavan Leatham Gavan Leatham

How Fractional Talent Can Supercharge Your Team Without the Overhead

The way we build teams is evolving. Fractional talent—seasoned professionals working part-time across multiple companies—is reshaping how work gets done. Whether you need a CMO for 10 hours a week or a recruiter for a three-month sprint, fractional hiring lets you tap into top-tier talent without the full-time commitment. It’s flexible, fast, and surprisingly effective.

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The Secret to Exceptional Candidate Interviews
Gavan Leatham Gavan Leatham

The Secret to Exceptional Candidate Interviews

The interview isn't just a step in the hiring process—it's a living, breathing expression of your company brand. Every touchpoint is a chance to show empathy, clarity, and professionalism. When done right, even candidates who don’t get the job walk away as advocates.

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The 5 Interview Mistakes Even the Best Candidates Make
Gavan Leatham Gavan Leatham

The 5 Interview Mistakes Even the Best Candidates Make

A resume can’t speak in real time—and sometimes, neither can the person behind it. Even the most qualified candidates can fall flat in interviews. Here are 5 surprising reasons why great talent doesn’t always shine when it matters most.

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